What’s all the Buzz about Kombucha Tea?

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What’s all the Buzz about Kombucha Tea?

By Mackenzie Hintz

Picture Credits: My New Roots

Kombucha (kawm-boo-chah)

There’s a buzz around the topic of Kombucha, a bubbly fermented tea beverage loaded with probiotics that promotes a healthy gut and immune system. Different flavors of Kombucha can be found in any grocery store, on tap at restaurants, throughout the globe, and even Kombucha festivals.     

What is its orgin?  

Build a Blend is your source for kombucha tea and ingredients B2B and R&D.

Although Kombucha is rising in popularity today, it has been a sacred drink for thousands of years. The origin of Kombucha dates back to the Tsin Dynasty and was thought of as the “Tea of Immortality”. The name would later morph into Kombucha, when a Korean physician named Kombu treated the Japanese Emperor Inyko with his special fermented tea blend taking on the name ‘Kombu’ and ‘Cha’ meaning tea. Today Kombucha is used all over the world taking on it’s own unique culture.

What’s in it?

Kombucha is brewed using tea and sugar through a fermentation process that requires a symbiotic culture of bacteria and yeast (this is called the Scoby and looks a bit like a floating mushroom). Tea is an essential ingredient as it is responsible for the flavor of the drink. The most popular tea used when brewing Kombucha is organic black tea but other teas like organic oolong, green, and flavored will work just as well.

Kombucha is also a rather easy and healthy drink to make at home and can be fun to experiment with different ingredients like different types of teas, fruit, juice, herbs and even hops used for beer. Follow these steps below for brewing your own strawberry Kombucha at home.


Tools you will need:

Recipe and Steps of Kombucha making

1 Gallon glass jar

Measuring cup


Wooden spoon


Rubber band

Glass bottles



1 Gallon of purified water

1 Cup organic white sugar

8-10 bags of Build a Blend organic green tea

OR tea flavor of your choice

1 Scoby (Store bought or cultivate your own!)

2 Cups Kombucha starter tea (from your last batch or store bought)

Second Fermentation: (Optional)

3 Cups strawberry juice (or juice of your choice)


2 Cups fresh or dried strawberry (or fruit of your choice)



  1. Bring water to a boil and remove from heat. Add in sugar and tea. Stir well and allow to steep with the lid off. The water should cool to room temperature.
  2. Once the water has completely cooled, transfer it to your clean gallon jar. Stir in the Kombucha starter tea. Then use the wooden spoon to add in the scoby.
  3. Cover the jug with the cheesecloth and secure with the rubber band. Store in a slight warm, dry spot. Temperatures too cold can slow down fermentation time.
  4. Kombucha takes time, so be patient. Let sit for about 2 weeks. You can begin to taste test after 7 days and then every few days until desired taste. The less fermentation time, the sweeter the Kombucha will be.
  5. The Kombucha will begin to turn cloudy and fizzy, this means the scoby is activating.
  6. When ready to bottle, make sure to remove the scoby and have have clean hands and tools.
  7. Bottle the Kombucha either with a funnel or transferring from large brewing jar to small container with spout. Seal bottles and store in fridge.
  8. Next is the second fermentation process which is optional but this is where you can really customize the Kombucha to your liking, the possibilities are endless.

If you want to carry out the second fermentation, divide the juice or fruit among the bottles first, then add the brewed Kombucha on top. Seal the bottles and let at room temperature for 2-3 days until it is carbonated to your liking, then store in the fridge.

Very important: remember to release the pressure in the bottles every day that they sit at room temperature – this is called burping – open the lid briefly to let  any excess gas out, which will prevent an explosion.

  1. Serve Kombucha with fresh fruit or herb garnish and enjoy this healthy tea drink!


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There are so many benefits of tea. Our favorite is the tried and true organic green tea. Green Tea benefits are touted online and more information about this amazing tea can be found here.

Increasing Your Tea Sales With These Sales Promotion Ideas

Some of the most challenging AND exciting things about owning and operating a business is drumming up new business promotional ideas.  We here at Build a Blend are committed to posting some of our ideas and recipes, simple and sometimes in bullet format, to help awaken and drive the creative side in promoting your tea program.  It is always great to highlight teas that are appropriate for you to showcase in your stores or business, according to your local taste, weather, and events. The idea here is to help us all to discuss marketing ideas to collectively drive the sales in Specialty Tea. After All, seasonal and limited time offers (LTO) are known to drive sales year after year. Perhaps it is time to consider adding a LTO and a couple of suggested bulleted items:


  • Elect a team member on your staff to take a picture that embodies ideas below and post on your Social Media pages at least two per week
  • Offer a code on your post for an instore or online discount or freebie
  • Take two (or more)  teas and recommend blending them together for a new recipe (I call this the Jelly Belly effect). For example:  Vanilla Black goes GREAT in balancing ANY of your other black tea blends. I call this POST blending. Vanilla and Jasmine Green Tea and Earl Grey – top notch amazing blend. Steep this, pour it over ice, add milk. Amazing. Try putting it in a Soda Stream for a fabulous tea soda.  Lychee jelly (nata de coco) or any honey or boba sweetener makes this a sophisticated and fun iced tea.
  • Try cross promoting your teas with your local Chocolate or Cheese store and working on a tea pairing menu with their menu. Promote any info, menus, on social media, online, and create a Press Release to send out about your cross promotion and co-mingling effort
  • Ask your staff what customers have been asking for and try that
  • Delegate, delegate, delegate – do what you are good at and hand the rest over to your amazing staff members. Trust that they have your best interest and ask them to possess eyes of ownership when running with their ideas
  • Yes we sell many teas that are popular, but what will be popular for you is truly what you and your staff love and talk about. Ask your most passionate employee to create a recipe.
  • Every month is health month. Every month can be a dessert tea month. Feature teas and elixir promotions on these two things thoughts: We all want to be healthier – and tea is the perfect way to replace a soda, coffee, or sweet tooth habit
  • Make “wine note” cards about the teas you are selling – everyone loves a story and descriptions. It will also help train your staff.
  • Create a Local Restaurant wholesale program. You have worked hard on your brand. It is time for another revenue stream. Offer hot and iced tea programs. Make it a “Support Local or Buy Local” effort / campaign
  • Sponsor a local charity event and sell iced teas and donate a percentage to the cause. If you REALLY want to sell a lot – consider adding value additions to the bottom such as jelly (nata de coco), boba, or popping juice balls — don’t forget this wide straws! Sell the jelly in small jars, your teas, hand out bogo coupons, etc at the event
  • We don’t believe in competition, we believe there is enough business for everyone: so let’s put your logo and link on our website at the bottom of www.buildablend.com and you can put ours on yours, if it makes sense for your business: email info to sales@buildablend.com


We would love to hear from you:  What is your favorite promotional campaign, cross promotion, national or local campaign that was successful for you?  What are your recipe ideas? Email sales@buildablend.com